HBO - THE SOPRANOS 25TH ANNIVERSARY

FINALIST :: SHORTY AWARDS, BRONZE HONOR (TELEVISION)

How do you get a whole new generation to fall in love with a legendary show? Rally an existing fandom, and bring new people along in a way that connects with how they interact with the world.

To celebrate the 25th anniversary of The Sopranos, I was part of a team that condensed each of its 86 action-packed episodes into 25 seconds, and brought together longer-form moments that highlighted themes quintessential to the series. Existing fans got to relive thriling memories, new fans could easily discover what made the show beloved — and HBO received a whole new audience.

  • 76.5k new TikTok followers

  • 1.4M total engagements

  • 19.2M total video views

  • 3M total impressions

  • 52.5K social volume conversation